About Us

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ABOUT ANNIE

Color, comfort, and approachable elegance that bring happiness to your home—these are the hallmarks of visionary designer Annie Selke. A consummate traveler and flea-market treasure hunter, Annie gathers inspiration wherever she goes. She distills her ideas into a variety of fabulous and functional products for the home, available through the eponymous Annie Selke brand featuring her acclaimed textile companies Pine Cone Hill, Dash & Albert, Luxe, Fresh American and Annie Selke Outlet.

Annie’s designs have been featured in hundreds of magazines, blog and social posts, and TV segments, and she is a popular speaker at design conferences and events. In 2011, Clarkson Potter released her first book, Fresh American Spaces, which encourages individual self-expression through decorating. She is also the founder of the informative and irreverent blog Fresh American Style, which offers tips on decorating, shopping, travel, how-to projects and more.

The 2010 Small Business Administration’s Massachusetts Small Business Person of the Year, Annie, with the help of her all-star staff, designs her products from company headquarters in the Berkshire Hills.

OUR MISSION

We are a spirited, design-driven family of companies that creates enthusiasm through our timely and timeless lifestyle products and our caring commitment to people and process.

Our mission drives our business, and our profitability feeds our mission.

OUR PHILOSOPHY

We believe your home should make you happy.

The best way to achieve that happiness is by surrounding yourself with people, pets, and products you love. For nearly 20 years, we’ve applied our spirited, design-driven approach to creating bedding, rugs, sleepwear, and home furnishings for you (and us) to love—stylish pieces that stand out and stand the test of time. We are committed to quality—beginning with the initial design and choice of materials to our fast and friendly delivery, topped off with our exceptional customer service. We are defined by and take pride in each step of the process and the people who make it happen.

OUR GOALS

OUR COMMITMENT TO QUALITY

We maintain high quality standards, quality of design, and consistency of vision. That commitment extends to all aspects of product, presentation, and practice.

OUR COMMITMENT TO CUSTOMERS

We consider our customers an extension of our company family and build a strong relationship through friendly, prompt, and knowledgeable service and support.

OUR COMMITMENT TO EMPLOYEES

We support the overall well-being of our employees through professional and personal development and honor the balance between work and home life.

OUR COMMITMENT TO CULTURE

We have a culture of fun and mutual respect. We nurture a lively and dynamic environment where people are encouraged to be creative, collaborative, and responsible and feel upbeat, optimistic, and engaged.

OUR COMMITMENT TO CONTINUOUS IMPROVEMENT

We evaluate our processes, measure our results, and utilize feedback in order to implement more efficient and effective ways of doing business.

OUR COMMITMENT TO RESPONSIBLE PRACTICE

We are committed to being good citizens locally and globally. We make ethical, fiscally sound, and socially responsible choices and decisions.

OUR COMMITMENT TO COMMUNITY

We are a global company based and invested in the Berkshires, and strive to be an employer of choice.

OUR VALUES

We celebrate creativity, innovation, and initiative.

We expect all our employees to uphold our high standards and support our common goals.

We respect the individuality of our employees and value their unique contributions to our team.

We balance hard work with optimism and humor.

Each member of our team accepts responsibility for their choices and actions.

We are clear, honest, compassionate, and fair in all our interactions.

We work with professionalism and enthusiasm.